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The histories of window dressing and fine art are closely interwoven. Alongside Jean Tinguely, numerous artists have provided important impulses in the field of shop window design. On the other hand, the shop window repeatedly appears as a motif in works of art or serves as a stage for performances and actions. Political and social developments can also be seen in shop windows, as they have characterised the western cityscape since the late 19th century and are a reflection of changing social conditions and the changing use of public space. As the first museum exhibition, Fresh Window. Art & Shop Windows is dedicated to the interweaving of art and shop window design and spans the arc from the rise of the department stores’ at the turn of the century to today’s exclusive luxury boutiques. The complexity of the theme will be presented at Museum Tinguely from 4 December 2024 to 11 May 2025 with contributions from around 40 artists from the 20th and 21st centuries, offering the opportunity to discover a much lesser-known side to artists such as Jean Tinguely, Sari Dienes, Robert Rauschenberg, Jasper Johns and Andy Warhol. With artistic interventions in shop windows in Basel, the project by students from the Institute of Art Gender Nature at the FHNW Academy of Art and Design Basel will also be brought into the urban space from 14 January to 2 March 2025 and can also be experienced outside the museum.
The shop window as a place for artistic experiments
The multi-layered and playful exploration of the theme is already expressed in the title Fresh Window, which refers to Marcel Duchamp’s work Fresh Widow (1920). The work is representative of an important chapter of the exhibition, which thematises the function of the window as a connecting, blending and separating membrane that attracts or rejects voveurism and …
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Image above: Martina Morger, Lèche Vitrines (Video Still), 2020, HD Video, 16:9, 17 Min © Martina Morger, Video Still: Lukas Zerbst, Courtesy the artist.
